Smart Packaging: The Next Big Thing in Product Safety & Branding
In the fast-paced and highly competitive market of today, smart packaging is proving to be a game-changer, transforming product safety and branding. With brands working to increase consumer interaction and safeguard their products against counterfeiting, smart packaging solutions are becoming essential. What is Smart Packaging? Smart packaging is technological packaging solutions that extend beyond the ordinary. It combines technology, sensors, and interaction to give consumers and companies extra value. Smart packaging is generally classified into two types: Active Packaging: Extends the shelf life and safety of the product by including moisture control, antimicrobial compounds, and oxygen scavengers. Smart Packaging: Offers real-time information regarding the state of the product, authenticity, …
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